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Creating fresh, new and relevant content for your audience is an important ranking factor for Google and is one of hundreds of factors that can help improve your Search Engine Optimization (SEO). Yet, it’s one of the hardest things to do as a small business owner.

Heck, creating content is quite literally my job, and I’m bad at doing it for my own business. It’s been months since I posted relevant content to my own blog and social media outlets. So, unless you’re just freakishly efficient, how can you expect to stay on top of the content game and give your clients – and potential clients – the insight they crave?  Here’s a few tips to keep you motivated and your site fresh:

Be Realistic

Let’s be honest. You’re probably not able to post a small blog post of 300 words 2-3 times per week, or even regularly post on social media 2-3 times per week. So let’s start with one per week. Or one per month. Whatever you think you can conformably manage is a good place to start. Then work hard to stay on that consistent schedule. Over time, your audience will grow and Google will recognize that, which pushes you up the search results ladder. And you might even find that the task of regularly communicating with your customers is not so bad, and you can try to increase your frequency.

Perfection Not Required

OK, so you’re no Hemingway. But that’s OK. Most people read at a middle school level, so keeping it short and to the point is important. You shouldn’t expect to win a Pulitzer, and your readers don’t expect it either. So just be clear, and give your readers content that can help them.

Start Small

To really improve your Google page rank, a blog post needs about 300 words. But that can seem daunting, especially at the beginning of your content journey. (FYI – I hit the 300 word mark in this section). So starting smaller is OK. Start with regular content that’s brief and links back to your website that you can post to your social media. Then, over time, start writing larger pieces as you become more comfortable. Before long, you’ll be hitting that 300 word mark with ease!


There’s a certain satisfaction knowing that people read your posts and even more so if they’re shared. It helps with your SEO and your EGO.  But, most importantly, it gives you internet traction called Authority. And that will help you get ranked higher on Google faster than anything.

When In Doubt…

If these tips don’t help you post content on a regular basis and you just can’t motivate yourself to even get started, there is another way. I can help!  Let’s start a discussion on how I can help your business grow by posting regular content to your blog, social media, or even directly to your customers and prospects through email.  One way or another, sharing consistent information is key to moving you up the Google ladder and keeping your company’s name in the minds of consumers.